Privacy Policy


AMS fully comprehends the importance of privacy of personal information for our users. This Privacy Policy will explain what information about you we collect and also your use of AMS and its services. It explains the choices you have with regards to how your personal information is used and also how we secure that information. We recommend that you read this Privacy Policy Document very carefully.

This Privacy Policy applies to the website owned and operated by AMS, intended for use by consumers for non-commercial personal, household or family purposes, including as well as the mobile optimized versions of the site. Collectively, we refer to these sites as the AMS Web Sites.

Reference to “AMS” means any company that AMS controls; for example, a subsidiary that AMS owns. AMS might share information amongst its subsidiaries or the websites it controls or owns, but the information collected under this Privacy Policy will always be protected by the terms and conditions of this Privacy Policy.

Information Collected From Users:

Personal Information
In case you want to register a new member profile with AMS, update an existing profile, or perhaps access certain functionalities on the AMS websites, you might need to submit some Personal Information. “Personal Information” refers to information that we can use in order to identify or contact you. This information includes your name, address, contact number or email address. Some of our interactive tools and services might request you to submit health information, which will also be considered as Personal Information. As a user, you will be responsible for ensuring the correctness of the information that you submit to AMS. Inaccurate information would affect your experience while using the AMS websites and tools, and the possibility of contacting you as explained in this Privacy Policy.


Accessing some of the interactive tools and services on AMS may only be limited to users who have registered with us. Some of the tools (certain calculators or quizzes) don’t retain your Personal Information, whilst others store your Personal Information in accordance with the Privacy Policy as well as the authorization provided by you at the time of submitting Personal Information to use the tools.

Emails and Newsletters to You

At the time of registration, and at different times as you use the AMS websites, you will be given the choice of providing us with your Personal Information in order to receive frequent informational and promotional newsletters, such as newsletters related to a specific health disorder via email from AMS.
While you sign up for receiving email newsletters or at any other time, you have the choice to opt out from receiving any more promotional newsletters from AMS.
Users can unsubscribe from newsletters by:

  • Following the directions mentioned at the bottom of the newsletter.
  • Logging in to the AMS websites and un-checking the newsletters that you no longer wish to get under the “My Profile” section.

Forward to a Friend

In case you use our Email a Friend service to inform a friend about a particular feature on the AMS website or a newsletter, we would ask you for your name, email address and the email address of your friend. We will automatically send your friend a one-time email which invites him or her to visit the website by using your name and email address as the “from” email address. AMS will not use your friend’s email information for any other purpose. We will only use the information provided by you to send across the requested email to your friend.

Market Research

At regular intervals, AMS may conduct online research surveys via email invitations, online focus groups and pop-up surveys. While participating in a survey, you may be asked to enter certain Personal Information. The Personal Information submitted by you in a survey might be used by AMS for research as well as measurement purposes, as explained below, including measuring the effectiveness of the content, programs or advertising. When Personal Information is collected through our market research surveys, we will not knowingly accept participants under the age of 13. Any market research surveys conducted by AMS or on our behalf will include a link to this Privacy Policy page.

Display Advertising Policy

To improve customer satisfaction, we have implemented Google Analytics Demographics and Interest Reporting to understand our user preferences. Through this we will only track the visitors demographic information such as age, gender and interests with Google Analytics.

Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.

Emails You Send to AMS

This Privacy Policy does not apply to the content, information, ideas, business information, concepts or inventions you send to AMS via email. In case you want to keep any business information, ideas, content, inventions or concepts private or proprietary, do not send them via email to AMS.

Non-Personal Information

In case you don’t register with or provide AMS any Personal Information, we collect Non-Personal Information about your use of the AMS Web Sites. “Non-Personal Information” refers to information that we cannot use to identify or contact you. We might also obtain Non-Personal Information about our users from external sources. While you might use some of the functionalities of AMS without registration, most of the specific tools and services on the AMS Web Sites need you to first register with AMS.

Cookies and Web Beacons

AMS collects Non-Personal Information about your use of our website and your use of any other websites through Web Beacons and Cookies. “Cookies” are small data files which are stored onto the hard drive of a computer you use to view any website. Each computer that accesses the AMS website is assigned a different cookie by AMS. “Web Beacons” are graphic image files that are embedded in a web page and usually used to monitor activity on a web page and return to its home server (which could belong to the host site, network advertiser or another third party) information from your browser, such as IP address, URL of the page on which the beacon is located, type of browser which is accessing the site and the ID number of any Cookies on your computer that has been previously placed by that server.

What Options Do I Have?

Updating/Removing Personal Information:

In case you don’t want your Personal Information to be used by AMS as provided in this Privacy Policy, you must not register as a member, or sign up for a specific tool or application which collects Personal Information. You can update, correct or review the Personal Information that you have previously submitted by going back to the specific application or tool, logging-in and then making the desired changes. You can even update any Personal Information that you have submitted by contacting us through the contact information mentioned below.

In case you have registered and wish to delete any of the Personal Information you have provided from our systems, please contact us by using the contact information mentioned below. On receiving your request, we will delete all your Personal Information from our active database and wherever possible from our back-up media. You must keep in mind that technologically it is not possible to remove all the records of information that you have provided on the AMS website from our servers.

In case you decide that you prefer to not receive secure electronic messages or personalized emails from AMS, you can “Opt-out” of the service by clicking on the settings tab on the profile page and changing your email preference. You can also follow the instructions for unsubscribing, included in every promotional email.


Most of the browser software can be set to reject Cookies. The majority of browsers provide instructions on resetting the browser to reject Cookies in the “Help” section on the toolbar. In case you reject our Cookies, certain conveniences and functions of the AMS website might not work correctly. However, you don’t have to accept our Cookies in order to efficiently use the AMS Websites. It is also important to note that to use the opt-out services explained below, such as the Network Advertising Initiative as well as TRUSTed Ads Program, you should not reject all Cookies as these opt-out procedures function by placing Cookies on your browser that allow them to work. The “opt-out Cookies” are placed to prevent the placement of Cookies that are used for targeting advertising.

A few Ad Servers allow users to prevent them from collecting data via the use of Cookies. In order to do so, you should Opt-out of such data collection with every individual site. Presently, you can choose to opt out of the Cookies for many Ad Servers by logging on to the opt-out site for Network Advertising Initiative gateway or the TRUSTe’s Preference Manager at This website also allows you to review the privacy policies of the Ad Server. You can find more information and resources regarding how to opt out of advertising and related Cookies through visiting the World Privacy Forum’s Site.

We use cookies to:

  • Help remember and process the items in the shopping cart.
  • Understand and save user’s preferences for future visits.
  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

How the Information Collected About You Is Used

The information collected by AMS about you is used by AMS to:
  • Administer your account.
  • Respond to the inquiries you send us and to send you administrative communications about AMS websites or services.
  • Provide you with access to particular services and tools.
  • Provide you with relevant content or advertising on both the AMS websites or on other websites that you visit after leaving the AMS website.
  • Get your feedback on the AMS Web Sites, or our offerings
  • Statistically analyze user activity and behavior, including how frequently certain areas of the site are visited and how many emails are received and opened.
  • Conduct research as well as measurement activities, including those explained below.

AMS may combine Personal as well as Non-Personal Information collected about you by AMS, and might combine this information with information collected from external sources. AMS has the ability to use the Personal Information provided by you to send secure electronic messages or personalized emails to you. During registration or any other time, you have the option to choose whether or not you want to receive emails pertaining to health interests, news, announcements, and reminders as well as opportunities. For this, the AMS email service needs an “opt-in” authorization from you.

AMS also uses Cookies in order to help conduct surveys for our own use. The Cookies are used to decide whether you have seen certain advertising or content so that we can request your opinions. We might also use Cookies to validate respondents or help you start from where you left off, in a survey. In case you have disabled the Cookies, you might not be able to take part in some of the surveys.

Research and Measurement Activities

The information about you that AMS collects could be combined with other information available to AMS through third parties for the purpose of research and measurement, including measuring the effectiveness of the content, programs or advertising. The information from other sources can include age, gender, geographic, demographic, personal interests, and product purchase activity as well as other similar information. We might report aggregate information which cannot be identified back to an individual user of the AMS Website and other business partners. We don’t sell or share any Personal Information with third parties, except the contractors who perform services on our behalf, who have agreed not to use the information received from us for any other purposes besides performing services on our behalf.

Who Do We Share Your Information With?

Except as explained in this Privacy Policy or specifically agreed by you, AMS will not disclose any of the Personal Information it gathers from you through the AMS website. We might only release Personal Information to third parties: (1) to comply with the legal requirements like a law, search warrant, regulation, court order or subpoena, or (2) in special cases e.g. in response to a physical threat to you or others, (3) to protect property, or assert or defend legal rights. In addition to this, we might disclose your Personal Information as described below.

In case of a corporate change in control resulting from, for instance, a sale to or merger with another entity, or in the case of a bankruptcy or sale of assets, AMS reserves the rights to transfer your Personal Information to the new party in control or the party acquiring assets. In case of such a change, your Personal Information would continue to be treated in agreement with this Privacy Policy except if any changes are made to the Privacy Policy in accordance with the section mentioned below that discusses the “Changes to This Privacy Policy.”

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links
We do not include or offer third-party products or services on our website.

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We use Google AdSense Advertising on our website.
Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at:

According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can be easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

  • On our Privacy Policy Page

Can change your personal information:

  • By emailing us
  • By logging in to your account
  • By chatting with us or by sending us a support ticket

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It’s also important to note that we allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email

  • Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Process orders and to send information and updates pertaining to orders.
  • Send you additional information related to your product and/or service
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at

  • Follow the instructions at the bottom of each email.

and we will promptly remove you from ALL correspondence.

How Do We Retain and Secure Your Information?

We take logical security measures to protect your Personal Information. In spite of AMS’s efforts to protect your Personal Information, there is always a certain level of risk that unauthorized third parties could find a way around our security systems or perhaps the transmission of your personal information on the Internet could be intercepted.

We would retain your Personal Information as long as your account is active or we need to provide you with services. You can remove your Personal Information or tell us to remove it at any time. However, you should keep in mind that technologically it is not possible to remove all records of the information that you have provided to AMS from our servers. AMS tools that collect as well as store Personal Information allow you to update, correct, or review the information you have submitted, by returning to the specific tool, logging-in and then making the necessary changes. We would also retain your Personal Information if required to comply with any legal obligations, resolve disputes or enforce our agreements.


At AMS, we are committed to protecting the privacy of children. The AMS websites are not designed or intended to attract children of less than 13 years of age. The AMS website does not collect Personal Information from any person whom we know is under the age of 13. Parents or guardians, however, may use AMS to establish a personal health record and an AMS profile page for a minor. Parents or guardians are solely responsible for supervising a minor’s use of AMS. The parent or guardian assumes complete responsibility for ensuring the security of the registration information and also that the submitted information is accurate. Parents or guardians also assume full responsibility for the interpretation as well as use of any information or suggestions provided for the minor through AMS.


Your IP (Internet Protocol) address is generally associated with the place from where you access the Internet, such as your Internet Service Provider, your company or university. We could use your IP address to help diagnose any problems with our server, collect broad demographic information, and administer our website.

Contacting AMS for Your Privacy or Personal Information

In case you have any questions about this Privacy Policy or the Personal Information we maintain about you, please send us an email using the Contact Us link mentioned at the bottom of every page on our website.

You can also contact AMS’s Privacy Office at:

Advance Medical Systems Inc.
Office 1008, 10th Floor
International Business Tower, Business Bay
P.O. Box 58562,
United Arab Emirates


Advance Medical Systems
1 Dhanvantri, Shri Ram Sai Darshan,
C Bldg; Rambaug Lane, Opp Mulji Nagar,
Off S.V Road, Borivali (w), Mumbai – 4000092
[email protected]

Changes to This Privacy Policy

We reserve the right to modify or change this Privacy Policy or any of our services or tools at any time, and any changes would be effective upon being posted, unless we advise otherwise. In case we make any material changes to this policy, we would notify you via email (sent to the email address specified by you at the time of registration) and/or by means of a notice on this website before the change becomes effective. We suggest that you review this website periodically for the latest information on our privacy practices. In case you do not accept the terms and conditions of this Privacy Policy, we ask that you do not register with us and that you do not use the AMS website.

Last Edited on 2016-09-13